Nothing really bad will happen to your organization, right?
Do you plan to be in sunny (and sweaty!) Florida this week at the 2019 PRSA Sunshine District Conference?
Many of you who read this blog have in the past year downloaded our e-book, written and edited by experts, The New Rules of Crisis Management in the Digital Age.
If a PR issue occurred at 3am that could have a serious impact on your brand, what currently happens?
You finally got the budget to write a new crisis plan. You set off on the journey to build the plan with a cheery tune on your breath and hope in your heart. It’s now been months.
If you were shopping for beauty products at one of the 430 Sephora stores in the United States on Wednesday June 5th – you were out of luck. The Paris-based personal care chain closed all its US stores – plus distribution centers and corporate offices – to conduct diversity training for all its employees.
That dreaded call arrives. There’s been a massive theft of company data. A senior officer has been charged with fraud. An industry regulator is threatening public action. There have been multiple reports of serious defects in the product.
It’s very sad how much blood, sweat and tears have gone into beautifully crafted crisis plans – which, in the face of a real threat, were completely ignored in favor of ad-hoc decision-making by the crisis team.
Every week we bring you new insights into crisis planning – new issues to consider, emerging best practices, great (and terrible case studies) and new technology. However, the most frequent question remains that from anyone writing a crisis plan for the first time: “What’s the template for a best practice plan?”
Four months into 2019 and it’s already been a fascinating year in terms of crisis management. We have seen some companies fall hard (and continue to fall – think Wells Fargo), and some bounce back quickly from tough reputation and business threats. Here’s the three crises so far in 2019 from which most of us can learn (or be reminded about) the new rules which govern crisis management in the digital age.