So that we all know what we are talking about in this week’s blog, let’s begin by watching a 30-second advert created by Peloton for the Christmas gift season, in which a husband buys his wife her first ever Peloton, an expensive exercise cycle which allows you to participate in Spin classes from your own home.
You’ve created a sophisticated crisis plan to anticipate and respond to the risks.
Cybersecurity is one of those threats feared by just about every organization, regardless of size and specialty.
The first time any of us saw this ad from Nike was on the afternoon of September 3rd, 2018, when it was tweeted by its subject, the controversial NFL quarterback Colin Kaepernick.
These are strange and difficult times for establishments in the Higher Education field.
“I have two gentlemen in my cafe that are refusing to make a purchase or leave. I am at the Starbucks at 18th and Spruce.”
“Let me tell you something – I sure don’t need a publicist screwing up my case.”
Are you going to be in San Diego next week at the PRSA’s international Conference?
The artful re-arrangement of KFC’s brand name as ‘FCK’, presented in advertisements as an apology for the lack of chicken in its UK restaurants, is one of the most decorated marketing campaigns of recent times.
In a crisis training session, a CEO observed members of his team flagrantly ignoring the company’s core values when making decisions under pressure.